ESPN BET and ESPN Deepen Integrations with “Mint Club” Launch
PENN Entertainment announced on Wednesday that it aims to enhance ESPN BET and ESPN integration with the introduction of “Mint Club.”
“Mint Club” is a new community feature where players link their ESPN BET and ESPN accounts for access to exclusive offers, including weekly promotions and giveaways, deposit bonuses, profit boosts, and merchandise.
The club can be accessed immediately by all users who connect their accounts at no cost.
Jason Birney, the vice president of operations at Penn Interactive, mentioned to Casino.org last week that the company is concentrating on deepening the connections between their broadcasting segment and the sports betting platform.
H2 Gambling Capital ranks ESPN BET as the fifth largest sports betting operator in the US, possessing a 2.6% market share. H2 reports that FanDuel holds a 43% market share, with DraftKings at 35%, BetMGM at 7%, and Fanatics at 5%.
H2 leverages web traffic, affiliate traffic, and search volume information to assess market size and growth rates in regulated sectors lacking official data.
Collaborations Between Broadcasting Division and Sportsbook
The ESPN BET app and website, previously known as Barstool Sportsbook, debuted in November 2023 and is currently accessible in 19 states and Washington DC.
"Rather than swipe back and forth between apps to get news and information, then look at lines and place wagers, we want to offer our users the ability to see odds and available wagers within the news and content they’re already visiting before easily transitioning over to place the wager in ESPN BET,” Birney said last week. “Between ESPN’s linear programming, media app, fantasy products and massive social following, there’s a myriad of daily touchpoints to reach the recreational bettor, who at the end of the day is a sports fan looking to heighten their entertainment through wagering.”
That’s the reasoning behind “Mint Club.” Whether it diminishes the market share of industry giants FanDuel and DraftKings is a different matter.
Goal: Enhanced Fluid Betting Experience
The aim of “ESPN BET Mint Club” is to enable bettors to monitor their bets more conveniently. Members will see events from their favorite teams showcased at the top of the ESPN BET home screen, allowing them to locate, follow, and place bets with greater ease.
Users can now more conveniently monitor their wagers in the Scores area of the ESPN app, including advancement on parlays, and sorting scoreboards to concentrate on the games they are wagering on.
Recent media coverage has centered on the uncertain future of ESPN Bet, which may face challenges if the sportsbook fails to gain traction by the end of 2026, as reported.
